"How snowy was your snow"......
One word......."Absurd"
It was a few days of snow.....big deal!!!
But viewing figures=advertising revenue (that includes all the incredibly inane roadside reports that showed the latest bit of media totty geting snowed on and cars sliding all over the place,not to mention endless inacurate weather updates......,you know the rest.
I cant be bothered to comment any further on this.