Press would not hire someone if they were honest. If someone gave honest weather forecast, they would be asked to spice it up, failing that would be replaced. I know it easy to blame the likes of Madden. But you can't expect him to lose his job, simply to give real forecasts. I wonder if some of them have hidden meanings? Like the colder your saying its going to be, what you mean is the milder its going to be and vice versa. So a really cold Winter forecast Headline would go something like "Brits bracing for Indian Winter as Holiday makers plan to rush UK Beaches on Christmas day."