I do agree with that, but it is worth remembering that, unlike last week, the cold is now (almost) in place. Temps are sub zero by night and day not getting above 3-5C. It may not be quite cold enough for heavy snow yet, but the ingrediants are now merging together. It is also important to point out that the major northerly blasts that have been forecasted by the models so far this winter have, almost invariably, materialised somewhere in the British Isles. Parts of Aberdeen for instance received 7 inches of snow a couple of weeks back from the last Northerly. This blast also has cross model support - none of the model's offer slack versions/weaker versions of a trend or theme...they all stick with the overall pattern of a potent Northerly blast.
It may not happen; for people like me in Cambridgeshire (who have been virtually snowless since Christmas 2009), it probably won't - based off our recent snow(less) luck!
I think people would be foolish to ignore the trend that is being set though. It isn't a certainty by any means, and (like me in January), some will end up being bitterly disappointed (pun intended). I'm not saying to blind heartedly trust the models, but - for me - this upcoming Northerly looks stronger than the 'faux' Easterly that was predicted for us lastweek.