Because they don't mention an Individual and when they state something it is something already mentioned by the Met Office They state it may be happening and it makes people read it. How many people on here have read the link to the paper and how many will pick up the paper tomorrow, buy it and read about it What do people want to read about? Impending doom or a zz-list pop star being accused of something? Could be worse, it could have headlines of impending 50 foot snow drifts!!!!