Although I agree with many comments on this, how about turning the thread the other way around. How would we feel if a quality newspaper, lets say the Sun, came out with the headline "London faces heatwave", or "Highlands to get blizzards". We could potentially then be in a boat of well what about the rest of the country. As TM said, its complex for the media (those which are not dedicated to the weather), to give detailed forecasts/information. Its much easier to give a simplistic point of view on one scenario.