I can't say it's a thrill. I hate roller-coasters, and you get that on an airplane in moderate to severe turbulence. But technology is improving to completely avoid most turbulence. It's the little CB's surrounding TSRA that give airplanes flying near Thunderstorms the bumps and lumps as you'd never want to fly in them. Although I've met one Captain that ended up inside a small one in a 747, fully loaded weight and power to idle - was climbing at +500fpm (500 feet per minute).