In all seriousness. The whole point of naming these things is to raise awareness, so people can prepare. What on Earth are they thinking? What can people possibly do at half 10 on a Friday night, hours before the event? Most people will be in bed and/or inebriated. I try to defend the Met Office when I can as fellow professionals, but what an utter joke.
Edit: I suppose it's the Irish Met to blame here, but it should have been named long before this.